Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay 1. Introduction In the UAE the coffeehouses take the first concern of the residents. The residents look for the coffeehouses as a place of enjoyment and the perfect place for hangout with friends. One of the most popular coffeehouse in the UAE is Starbucks; the branches of Starbucks cover all the emirates in most popular places. In this report we’ll conceder The Coffee Bean Tea Leaf as a competitor of Starbucks and analyze both of them depending on the SWOT and Marketing Mix analysis. 2. Client Company â€Å"Starbucks†. This company founded in the UAE in 2000, it is especially brand for coffee with Coffeehouses. Starbucks features a variety of coffees, hand-crafted beverage, teas, water, freshly baked pastries, sandwiches and salads. It is including also in their product compilation of music CD’s ranges for all testes. Starbucks have very friendly employees make the customers feel comfortable to visit them again. The qualities of the products Starbucks provide make them reach this level of popularity. 1 Target Market. Starbucks focus on the demographics, psychographics and lifestyle of their customers. Also with the information that Starbucks collected regard the target market segment for the better to its customers. The demographic helps Starbucks to locate its target market. It is target the both male and female, around 18-30 years old, but you can see that’s it provide product for everybody. Starbucks provide non-coffee beverage for children to supply for the whole family. It is customers primarily in their final years of high school, in university or just working. Most of them have a good education, and the people who have job, it include a high salary. The psychographic of Starbucks based in charity and the arts. Also it is sponsored the different kind of events. Starbucks aims to target people who are generous and charitable, also people who like fun and enjoy their time. It sells a lifestyle to both customers and employees, it appeals a new style to it’s coffees an age-old beverage, so that’s today it is one of most famous coffees around the world. 3. Competitor Company â€Å"The Coffee Bean and Tea Leaf† It is an international coffeehouse company, founded in 1963 in California. They provide a variety of hot/cold coffee and tea drinks and related. Beside snacks like sandwiches, salads, muffins, cakes and a selection of pastries. There are 11 branches in the UAE 9 in Dubai (Sahara Shopping Center, Ibn Battuta Shopping Center, Zayed University †¦). The Coffee Bean provides it’s customers with a well trained friendly customer service to satisfy them and ensure their loyalty. 4. Major Finding of Competitive Analysis 2 SWOT analysis |SWOT analysis |Starbucks |Coffee Bean Tea Leaf | |Strengths |-Brand name recognition |-Changing the menu and adding new products regularly | | |-Good reputation |-Providing variety of products coffee tea products | | |-coffees bottled beverages sold at retail (Frappuccino|-Breakfast meals light lunch meals | | |bottles sold in petrol stations) |-On-line store at www.coffeebean. com | | -Location (significant markets / crowded shopping malls/| | | |airports) | | | |-Free internet wireless access | | | |-On-line store at www. starbucks. com | | |Weaknesses |-Little promotion / offers |-Locations (little number of branches in less crowded | | |-Considering more on coffee products than other products|places) | | |(Tea juices) |. -Small awareness of brand name | |Opportunities |-Widen Product Range to reach new target market |-Expand branches in the market | | |-Improve the speed and efficiency of service |-Apply marketing strategy to increase brand awareness among| | |-Increase promotions offers |customers | | |-Internet wireless access grabs new market (Students and| | | |tourists) | | |Threats |-Change in consumer tastes and interest |-Customers prefer recognized brand | | |-Increase in competition |-Local competition | 3 Competitive Advantage. By searching the two organizations we got a clear knowledge about them and the tools they use to grab customers and reach success. Referring to table1 the SWOT Analysis table; it shows the differences between the two coffeehouses in the Strengths, Weaknesses, Opportunities and Threats areas. The major different which make Starbucks stronger than Coffee Bean is the recognized brand name and the reputation that Starbucks have. These make Starbucks more known and preferred from customers who look for famous places that sells good quality products. Also the location and number of branches plays a significant impact in this case. This is because Starbucks is more spreading in the market in strategic and core places like the airport (see appendix 1). 5. Strategic recommendation: Even though Starbucks is more popular than Coffee Bean and Tea Leaf for its high quality coffee and products, it has more than 40 branches in UAE, but it need to achieve its competitor advantage to maintain its market leadership. However Starbucks has some weakness that covers its strengths that needs to be looked at and improved. One of the most noticeable difference about Starbucks and other competitor is its menu that is rarely changed and its prices that the competitor has trampled them by their less price and good quality. Even that there are promotions done in Starbucks but not as much as others, for that they need to increase their promotion to rout their competitor who has attractive promotion threw their advertisement that Starbucks has some weakness in. They should focus on creating their own way of advertisement that can be shown everywhere which advertise their promotions and not relay on Starbucks name popularity only. Also one of the significant weaknesses that Starbucks has is their products that are more specified on coffees more than other kind of products such as tea and Fresh juices for this they have to widen their products range to grab new market and win customers. 6. Conclusion As it shown and known Starbucks in one of the biggest companies in the whole world that has its own reputation in its products. Starbucks has its own way of rousing it sales and improving its organization. However, they are special than other coffeehouses by their brand name, products and services, but they have some weaknesses at the same time, which can be overcome by reaching their competitors strengths. Even more Starbucks is well known of their spreading in the market by the number of branches which is increased daily approximately one by day in the world. Appendix 1 Marketing Mix Analysis (7 Ps). |Marketing Mix elements |Starbucks |Coffee Bean Tea Leaf | |(7ps) | | | |Product / Service |Coffee, hand-crafted beverage, tea, ice blended drinks, freshly|hot and cold coffee and tea beverages, sandwiches, salads and a | | |baked pastries, fresh sandwiches, salads, cakes and cookies. |selection of pastries and cakes | | |Plus coffee related accessories | | |Price |-The prices are in a middle range not too different from other |-Middle range prices | | |coffeehouses. Example : |-lower a little than Starbucks | | |(Frappuccino = 15 AED) |Example : | | |(Cappuccino = 12 AED) |(Ice blended drink = 14 AED) | | |(Cheesecake = 14 AED) |(Cappuccino = 11 AED) | | | |(Cheesecake = 10 AED) | |Promotion |-Advertise for new products in newspaper |-Special promotion for Breakfast Meal | | |-Seasonally products (summer / winter) |-Free drink after 12 purchases | | |-Promotion banners and brochures in the shop |-limited Belgium coffee for this season | | |-on-line website |-Promotion banners in the shop | | | |-on-line website | |Place |41 branches around the UAE in significant crowded places |11 branches in the UAE | | |like the air port |9 in Dubai | | |27 in Dubai |1 in Al Ain | |. |5 in Abu Dhabi |1 in Sharjah | | |5 in Sharjah | | | |2 in Al Ain | | | |1 in Ajman | | | |1 in Ras Al Khaimah | | |People |-Most of Starbucks employees are educated and special trained |-Staff are well trained to serve customers | | |to work in Starbucks |-Employees are welcoming and friendly dealing with customers | | |-Starbucks apply a friendly polite customer service to comfort |-Coffee Bean apply a great customer service to win the customers | | |it’s customers | | | |. Employees are trained to satisfy customer’s wants by asking | | | |their preferred taste and providing information on each product| | | |plus giving some suggestions | | |Process |Order, pay and get the order |The process of ordering takes normally maximum 4 minutes as branches are| | |This process takes 2 – 3 minutes normally, but in busy branches|usually not too busy | | |customers will have to wait more | | |Physical evidence |-Starbucks apply an international uniform and decoration for |-Coffee Bean apply a relaxing atmosphere for their customers decorating | | |all it’s branches around the world |the branches in light colors like beige and soft music | |. |-Starbucks trade mark is appearing all over the Cafe from the |-Employees working in Coffee Bean, ware practice uniform | | |decoration to the cup of coffee and tissue |-The Coffee Bean logo appears everywhere in the cafe letting the | | |-Starbucks atmosphere is unique and comfy, they provide |customer recognize it | | |customers with different choices of seating from chairs to | | | |couches while playing music that suites different tastes .

The Technological Tower of Babel: Electronic and Digital Tongues in Media Society :: Technology Technological Essays

The Technological Tower of Babel: Electronic and Digital Tongues in Media Society Works Cited Missing Anticipate the moment at which all your personal electronic devices - headphone audio player, cellular telephone, pager, dictaphone, camcorder, personal digital assistant (PDA), electronic stylus, radiomodem, calculator, Loran positioning system, smart spectacles, VCR remote, data glove, electronic jogging shoes that count your steps and flash warning signals at oncoming cars, medical monitoring system, pacemaker (if you are so unfortunate), and anything else that you might habitually wear or occasionally carry - can seamlessly be linked in a wireless bodynet that allows them to function as an integrated system and connects them to the worldwide digital network. (Mitchell 29) In City of Bits, from which the above quotation was taken, William Mitchell outlines a digitally integrated future which we need only optimistically anticipate. He goes on to discuss the possibility, or perhaps inevitability, of cyborg citizens where digital and electronic devices will extend and enhance human perception, efficiency and overall convenience. However, what is noticeably downplayed in the above quotation is reference to the citizen component of this technological symbiosis. Beyond the nebulous assertion that it will be "you" who will be wearing or carrying these devices, the only element that approximates the notion of a human within this mass of interconnected gadgetry is Mitchell's concept of the "bodynet". But rather than implying that the human body is at the center of a network of technology, this term appropriates a human characteristic and applies it to an inert collection of digital devices. What Mitchell inadvertently alludes to is the fact that as our cybernet ic components begin to communicate with each other, our biological half is increasingly relegated to the periphery of this communication, and by extension, of this new cybernetic existence. If technology is to play the pivotal role outlined in City of Bits, the most important development to come out of the notion of the cyborg citizen may well be the drowning out of the human voice under the increasingly boisterous voice of technology. Although Mitchell's concept of the cyborg citizen may be some years away, the groundwork for the removal of human language has already been laid. Not only does technology circumvent human language through intra-technological communication, it also devalues it as humans become more dependent on technologically mediated language transmission. The telephone, the television, and most recently the Internet and digital technologies deconstruct and then reconstitute human content at reception sites. The Technological Tower of Babel: Electronic and Digital Tongues in Media Society :: Technology Technological Essays The Technological Tower of Babel: Electronic and Digital Tongues in Media Society Works Cited Missing Anticipate the moment at which all your personal electronic devices - headphone audio player, cellular telephone, pager, dictaphone, camcorder, personal digital assistant (PDA), electronic stylus, radiomodem, calculator, Loran positioning system, smart spectacles, VCR remote, data glove, electronic jogging shoes that count your steps and flash warning signals at oncoming cars, medical monitoring system, pacemaker (if you are so unfortunate), and anything else that you might habitually wear or occasionally carry - can seamlessly be linked in a wireless bodynet that allows them to function as an integrated system and connects them to the worldwide digital network. (Mitchell 29) In City of Bits, from which the above quotation was taken, William Mitchell outlines a digitally integrated future which we need only optimistically anticipate. He goes on to discuss the possibility, or perhaps inevitability, of cyborg citizens where digital and electronic devices will extend and enhance human perception, efficiency and overall convenience. However, what is noticeably downplayed in the above quotation is reference to the citizen component of this technological symbiosis. Beyond the nebulous assertion that it will be "you" who will be wearing or carrying these devices, the only element that approximates the notion of a human within this mass of interconnected gadgetry is Mitchell's concept of the "bodynet". But rather than implying that the human body is at the center of a network of technology, this term appropriates a human characteristic and applies it to an inert collection of digital devices. What Mitchell inadvertently alludes to is the fact that as our cybernet ic components begin to communicate with each other, our biological half is increasingly relegated to the periphery of this communication, and by extension, of this new cybernetic existence. If technology is to play the pivotal role outlined in City of Bits, the most important development to come out of the notion of the cyborg citizen may well be the drowning out of the human voice under the increasingly boisterous voice of technology. Although Mitchell's concept of the cyborg citizen may be some years away, the groundwork for the removal of human language has already been laid. Not only does technology circumvent human language through intra-technological communication, it also devalues it as humans become more dependent on technologically mediated language transmission. The telephone, the television, and most recently the Internet and digital technologies deconstruct and then reconstitute human content at reception sites.

Modern Beliefs and Religion Essay

Children are influenced by the environment that they are subjected to. It is the responsibility of practitioners and other adults who are in contact with children to ensure that they are presented with positive ideas and images in order to support their moral and spiritual development. Task 1: A child’s spiritual development includes the development of their sense of self, their potential, their understanding of their strengths and weaknesses, and their motivation to achieve. Their moral development involves children gaining an understanding of the difference between right and wrong, a concern for others and the will to do what is right. They begin to be able to reflect on the consequences of their actions and learn how to forgive others and themselves. Moral and spiritual development is taught through all subjects of the curriculum and in particular RE and PSHE. Early years care practitioners help to support children’s moral and spiritual development throughout their early development stages. Practitioners help to do this by using inclusion, this is where they provide children with the opportunity to learn and develop through activities and other types of school work. However, the practitioners may need to amend activities to meet all the different children’s needs and requirements; e.g. a child with special educational needs may need work sheets in a certain font size to enable them to read it with ease. Another way in which practitioners may help to meet each child’s aims is to provide ability appropriate activities. It is important for early year’s practitioners to do this as the children will then realise that everyone can join in activities even if they have specific needs. This will result in the children feeling valued and building on their self-esteem. An early year’s practitioners should behave morally correct for the children to follow and look up to as a role model/example as children imitate and learn behaviour from others who are significant to them. To support children’s moral and spiritual development it is essential for the early year’s practitioner to praise and encourage children’s healthy behaviour. Practitioners should encourage children to tell the truth, keep promises, respect others, care for the less fortunate, and to accept responsibility for their own actions. Behaviour like bullying, lying, cruelty, irresponsibility, and selfishness should be expressed to the children as morally wrong, and it could upset or hurt other individuals. How care practitioners support moral and spiritual development through; The learning environment: The school, but mainly the classroom provides a suitable environment for promoting and supporting moral and spiritual development. Children learn to lead, use their initiative, and become disciplined through learning what is right and wrong. It will help to create positive personal relationships between children and adults, and they should be encouraged based on the value of and respect for every individual. The learning environment will help the children to be knowledgeable about the different celebrations that take place in a diverse society e.g. Diwali, Christmas, Easter and so on. Sensitivity: Practitioners should emphasis to children that they should values themselves and others as everyone has a place and a role within society. Also, the preparation for life within a diverse society should be included into the children’s teaching to ensure they are aware that there are many different cultures and beliefs living in one society. Another role the practitioners need to take is to ensure children are aware of the role of the family in society. Inclusive behaviour: This involved promoting values, for example, explaining to the children that they should tell the truth and not lie to other children or adults. With this children should respect others and treat people the way in which they want to be treated. Practitioners should include all children within the day to day activities and plan for those with extra specific needs. Considering spirituality even without a structured belief system: Children should be able to explore their own beliefs and think about what they may belief without the practitioners putting bias views on them. Practitioners should encourage children to look more deeply into their own belief and explain it is okay to have a different belief compared to their other peers. Task 2: Early year Practitioners must make sure that they are keeping each individual safe so that they don’t victimize any child in the setting regarding their religion or beliefs or any other structure in their life such as culture as this will destroy the child’s self-esteem or may begin to lose their beliefs. At placement each practitioner values each child to making sure that that they are not picking on any child because of their religion or beliefs. Practitioners must make sure that they include all children to the activities making sure that the children are in a diverse atmosphere at all times so the children will be able to follow their beliefs. The practitioners should set up activities that relate to a religion introducing the children to different religious celebrations etc. so that the Children would be aware of other religions around them. Practitioners should read books that include different religions for the children to gain more knowledge about there and other religions. At placement spiritual development is promoted as we have many books about religious celebrations such as; Christmas, Ramadan, Easter and many more. This teaches the children to respect other beliefs as they are aware of other religious festivals. At early years settings practitioners must persuade children to tell the truth and also telling them what will happen if they were to be lying to one of the practitioners. For the practitioners to be able to encourage children to tell the truth practitioners should have activities like role play for the children to take part in as by this activity the practitioner can show the children that it is bad to lie. Practitioners should also encourage discipline to children, such as if a child is doing the wrong thing such as ripping a book the practitioners that see it must talk to the child immediately and let them know that ripping a book is wrong and explain in detail for the child to understand. This way children learn from their mistakes what they did was wrong, by punishing the child for instance putting the child in time out will persuade them not to do it again. Care practitioners also need to teach children about valuing themselves and others around them. This will in return build an atmosphere in which peers respect one another and also respect members of staff/adults. Practitioners can help children grasp a sense of valuing themselves by praising them if they have done something good, for example, if the child helped to tidy up, or doing something extra than what they normally would do, then praising the child will make them feel good about themselves. The child will feel as though they have achieved something good and will therefore be happy with themselves. However, the practitioner may find it hard to teach the children to value others around them as children find it difficult to empathize how others feel and respect others when they are young. This mainly comes with age, but a firm grounding from the practitioner will help. Teaching them things like the common saying of ‘treat people how you want to be treated’. When children have been unkind to one another the practitioner may want to ask them questions like ‘How would it make you feel if someone did that to you?’ This will allow the children to begin to value others as they will realize that unkind actions may hurt or upset others.

Illusory Infidelity in Othello - 1297 Words

Love throughout history has been considered an enigma with an emphasis on emotions such as compassion and appreciation; nevertheless as with most beneficial substances it is subject to fundamental flaws. Modern society is abundant in gossip, scandal, and misconception, all factors that ruin a legitimate relationship. William Shakespeare’s, Othello is a typical and most perfect tragedy that depicts a prevailing relationship midst blood, violence and revenge. The protagonist, Othello undergoes a transformation from a happy man to a disturbed beast as suspicion of his wife’s faithfulness to lieutenant Cassio intensifies. False rumors intentionally sprouted by good, trusty friend Iago bring about catastrophe as Othello jumps to conclusion and†¦show more content†¦A man of the military Othello values his reputation, it being of great meaning to him. Moreover he worries about the damage that a whore will cause to his status. H. S. Toshack supports the fact that as the theme develops Othello feels that his reputation is under threat from Desdemona’s infidelity (Toshack H. S.). Othello’s fear and loss of his honor is foreshadowed by Cassio’s reaction to the loss of his title. Harry Levin states that to Othello a reputation has implication of immortality, while all other options have a bestial connection; therefore Othello must act as a beast to keep his reputation (immortality) (Levin Harry). Moreover he submits to a psychological battle as he realizes what is at stake, while accusations and jealousy engulf his mind. The green-eyed monster is a beast of nature that one cannot avoid. Iago introduces the beast in his warning to Othello as suspicion of Cassio receiving his daily dose of love from Desdemona grows, â€Å"O, beware, my lord, of jealousy; / It is the green-eyed monster which doth mock / The meat it feeds on (III, iii, 167-169).† The disappearance of an important handke rchief sparks Othello’s jealousy, as it is of sentimental value, it being a wedding gift to